While continuing to avoid finishing up the review post that I should have finished two weeks ago, I was being social, reading some posts, and helping a few people at Wealthy Affiliate when I stumbled across a blog post by a guy named Ian.
From all indications, this is a guy that does well enough for himself that he doesn’t actually “need” to be a part of WA. And yet, he is sticking around for his second year with them.
In internet years, I feel like I’ve been around about as long as Yoda and I’ve literally watched thousands of would-be entrepreneurs come and go.
Being a witness to so many crushed spirits and broken dreams can be very disheartening but it’s just the nature of the business. For one reason or another, most of these people came and went with completely unrealistic expectations as to exactly how difficult it can be to build and maintain an online business.
Anyway, back to this fellow Ian’s post.
One reason I’m a premium member at WA is because I believe that their training provides a very solid foundation for creating a sustainable internet presence. Their focus is on creating content, which will never go out of style as far as being relevant to the search engines. Plenty of gimmicks and ways to game the system have come and gone over the years allowing a few people to do very well for a very short period of time. There will always
be some “cheaters” who do well in this world, offline or on. This can be very frustrating to those of us trying to follow the rules, lol. 🙂 The folks at WA cover mostly “white hat” stuff and stay away from “black hat” or “grey hat” techniques, some of which are used by those who outrank our efforts on a regular basis.
As I said, Ian doesn’t seem like someone who really needs WA to do well. He’s already focused and unlike people like me, has taken action to pursue his dreams in life.
In a 5000 word blog post which he referred to as a “brain dump”, he provides some fantastic insight and refers readers to some excellent tools.
And if you’re a newbie to WA or internet marketing in general, some of his post may be a cause for discouragement, starting with the title – 1st Year Review – Happy to lose money
My suggestion, don’t be put off by some of the harsh realities of what he wrote. Instead, absorb the golden nuggets of information provided and be aware of what some of your less than honest competition is doing to rank ahead of you on the search engine front. And then work to overcome it.
Personally, my intention is to remain as white hat as I can regarding my search engine efforts. In the short term, this will put me at a disadvantage against those using shady yet effective techniques such as PBNs(private blog networks) to get results. As that article mentions, Google did crack down on PBNs but they didn’t get the ones run by people who really know what their doing.
If you are like me and don’t intend to cross over to the dark side, here are a couple of important things I took from his post that can help you focus on long term success and overcome the evil darksiders:
Find and pursue something that you are truly passionate about and can talk about on a consistent basis.
Ian mentions starting and then ditching a site focused on payday loans because he couldn’t stomach writing about “legalized loan sharking”. I’ve avoided that niche for the very same reason, even though it can be very lucrative.
I’m in this for the long haul, so I don’t really intend to create smaller niche sites that I won’t have an interest in a little down the road, unless I decide to enter the world of flipping sites. I expect getting results doing what I’m doing will take longer, but I’m confident that the long term payoff will be much more in the end.
Get social!!! If you are truly passionate about what you’re doing, you should be able to build a decent social following and find like minded people to connect and interact with. This will be a great benefit over time and can reduce or eliminate entirely your reliance on search engine results.
If you’re able to, outsource. I already knew this, but with a tight budget and as yet inconsistent efforts, it’s not something I do yet. As I grow more productive and consistent, I will start to outsource more tasks.
If you have a tight budget as well, then buckle down now and get your stuff growing and then when you can, reinvest in your business by outsourcing the tasks that you can. This will help you operate your online business on a larger scale.
See for yourself what positive ideas you can pull from 1st Year Review – Happy to lose money and let me know your thoughts in the comments here.