Just as Google previously wanted to let it’s Adsense publishers know they are doing their best during these tough economic times, Yahoo strikes a similar chord in keeping their Yahoo Search Marketing users apprised of the most recent Google-Yahoo updates.

FWIW, I did hear a radio commercial for Yahoo Search just the other day.

Dear Advertiser,

We wanted to reach out to you directly regarding Google‘s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact is that this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search.

As you know, Yahoo! has long focused on how to improve the user, advertiser and publisher experience. We will continue to enable you to easily connect with the consumers you most want to reach, by creating a more open, efficient and effective marketplace for advertisers and publishers. We also plan to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, by leading the way in helping advertisers navigate the converging contextual and search ad markets. Finally, we remain committed to innovation in anticipating the needs of Yahoo!’s audiences–one of the largest and most engaged populations of consumers on the web–by creating the unique context that delivers results for brand advertisers online.

In short, even in the absence of a commercial agreement with Google, we intend to become an ever-stronger player in online advertising. Our certainty on this front comes from the progress we continue to make in many areas, not the least of which are the significant innovations we’re making in search. We continually optimize our algorithmic and sponsored search. In fact, in 2008 alone, we have developed and launched hundreds of improvements to our search engine, including index expansions and updates, ranking models and performance tuning. Each of these features is designed to improve search quality and deliver a more relevant search experience to our users.

Particularly in this economic climate, identifying and making rich and deep connections with your target audience is of the utmost importance. No company is better prepared to help you succeed in that quest than Yahoo!. In addition to being the largest aggregate publisher in the U.S., we are #1 or #2 across virtually every key category, including being #1 in the categories of News, Sports, Finance and Entertainment, and we’re putting our leadership to work for you every day.

By offering extensive reach to consumers, breakthrough advances in technology, simplifying inefficiencies in the advertising process, putting new and industry-recognized talent in place, and providing tailored solutions across our network to meet your needs, we are well prepared to provide you with the most significant return on your investment.

We are looking forward to continuing to work with you in building your business. Please don’t hesitate to reach out to me or anyone on our team with your questions, or to discuss your challenges. We’re open to a productive dialogue with you in the service of continuing our successful work together.

Warmest Regards,

Hilary Schneider
Executive Vice President, Yahoo! U.S.

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It’s nice to see Google still cares about us

Just when you think you’ve seen it all, Google is kind enough to drop it’s Adsene publishers a little note of encouragement in these difficult times.

Although I am a bit tongue-in-cheek, I actually still do like Google and the services they provide.  For a company that huge, they do pretty well overall in treating people fairly.  There are Google haters of course, and everybody is entitled to their opinion based on personal experience.

Whether you care much for Google or not, this little note shows very smart business sense.  We should all take a little time to keep in touch with our customers, subscribers, etc. at reasonable intervals.

A note from Google AdSense

Thursday, October 30, 2008 3:12 PM
From:
To: workathomenetwork@XXXXX.com
Dear Publisher,We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the buying viagra online #0066cc; background: transparent none repeat scroll 0% 0%; cursor: pointer;”>Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott
Director AdSense Online Sales & Operations

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

This email is regarding the AdSense account associated with ca-pub-XXXXXXXXXXXXXXXX.

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One thing that I recommend to people working to make money online is to write about what you know, whatever that might be.

It’s not a guaranteed money maker, but it will help you come up with more frequent and fresh content for your sites to generate traffic.

Last Friday I launched a new site that I will be providing weekly progress updates here and daily notes on my Work At Home Network discussion forums. The first posts will be added tonight and I’ll provide a link from here.

For my own ease in analyzing traffic, the site url won’t be provided for at least a month or two.

I’ll be providing an in depth analysis of all the stats compiled from Google analytics and any income generated from the site.

It may fail. It may succeed. We’ll just have to see.

See you tonight. ;)

Edited on 03/03 to add: Taking longer to get to this than planned. This little experiment should be up soon.

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Scam or not: 1on40.com

Those of us who have been around the internet marketing block a time or ten remember more too good to be true scams than we care to count.

Anybody who is looking into one of the latest and greatest we’ll make you rich before you have to pay us a cent offerings called 1on40.com needs to do a little research on two previous similar offerings called Monopolizer.com and MoreThanTraffic.com and use just a little common sense.

Both ofthose turned out to be scams, as expected.

In a nutshell, 1on40.com guarantees everyone will get to the top of “Google, Yahoo, and 38 other top search engines” within 120 days for 5 keywords. And get this, they get you there for free and then you simply have to be the top bidder for your chosen keywords to stay there. Sounds absolutely wonderful, doesn’t it?

Anyone that has even the slightest knowledge about SEO and how search engines work will immediately be skeptical, to say the least. Rightfully so.

Some of the glaring Red Flags:

  • The usual extreme hype geared to people looking to get something for nothing
  • Guaranteeing something that simply can not be achieved, or at least can not be achieved via ethical means
  • Plenty of awe inspiring testimonials, every one of them anonymous
  • A site promising to get me to the top of Google that currently carries a Google PR of 0 and is nowhere near the top, if they are even listed at all, in the SERPs for its own obvious keywords
  • Just like the Monopolizer and MoreThanTraffic scams, 1on40.com operates out of a drop box in the UK
  • Many of the so called “search engines” listed aren’t search engines and a number of them don’t even exist
  • etc., etc.

And yes, free businesses can scam you. They rob you of time and sap your energy getting you excited about results and guarantees that are impossible to honor. You are also providing them with at least some personal info at some point.

As always, time will tell the truth. I already think it’s quite obvious how this one will eventually turn out.

For those who decide to take the chance on this, I definitely recommend a throw away email address and don’t use an established domain for your test.

Good luck

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